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Subjects Overview
Subjects Overview
The Professional Certificate in SME Management & Growth is structured across 12 subjects grouped into three Terms.
Each subject focuses on practical tools and real-world applications for Indian MSMEs, enabling learners to build strong foundations and measurable improvements in their workplace.
The subjects are organised as:
Term 1: Business Foundations (4 Subjects)
Term 2: Operations & Compliance (4 Subjects)
Term 3: Strategy & Growth (4 Subjects)
PM101 – Principles of Management & SRK Leadership
PM101 – Principles of Management & SRK Leadership
PM101 – Principles of Management & SRK Leadership
Core management functions, planning discipline, delegation, clarity, and the SRK model of leadership rooted in Indian ethos.
PM102 – Financial Literacy for Business Leaders
PM102 – Financial Literacy for Business Leaders
Understanding income statements, working capital, break-even, costing, and GST basics for better business decisions.
PM103 – Marketing for Indian MSMEs
PM103 – Marketing for Indian MSMEs
Target market selection, product positioning, pricing decisions, promotion planning, and basic digital marketing tools.
PM104 – Human Resource & Team Management
PM104 – Human Resource & Team Management
Hiring, onboarding, training systems, workplace discipline, HR documentation, and practical appraisal methods for MSMEs
PM 201 - Operations Management for MSMEs
PM 201 - Operations Management for MSMEs
Inventory management, vendor coordination, SOP creation, production planning, workflow design, and KPI tracking.
PM202 – ISO 9001 & Quality Management Simplified
PM202 – ISO 9001 & Quality Management Simplified
Customer complaint handling, audit basics, NCRs, CAPA, and simple documentation formats aligned with ISO principles.
PM203 – Legal Essentials for MSME Leaders
PM203 – Legal Essentials for MSME Leaders
Labour laws, contract basics, MSME Act benefits, documentation standards, safety rules, and grievance handling.
PM204 – Productivity Tools & Digital Enablement
PM204 – Productivity Tools & Digital Enablement
Excel essentials, CRM basics, productivity apps, Google Workspace, Zoho and other tools, and cyber safety fundamentals.
PM301 – Entrepreneurship & Business Model Design
PM301 – Entrepreneurship & Business Model Design
Business model canvas, opportunity evaluation, value proposition, validation techniques, and early-stage planning.
PM302 – Customer Service & CRM Essentials
PM302 – Customer Service & CRM Essentials
Customer journey mapping, service recovery, loyalty building, CRM tracking, and service quality audits.
PM303 – Strategic Thinking & MSME Growth
PM303 – Strategic Thinking & MSME Growth
SWOT, TOWS, 5 Whys, Fishbone, decision matrices, prioritisation tools, and structured problem solving.
PM304 – Capstone Project & Final Review
PM304 – Capstone Project & Final Review
A real-world improvement project applying tools from all 12 subjects — with report, documentation, and assessment.
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